WRAG launches new “Fundamentals of CSR” workshop
By Katy Moore, Director of Corporate Strategy
Originally published in the Daily WRAG
In the fall of 2013, WRAG, in partnership with Johns Hopkins University, launched the Institute for Corporate Social Responsibility – an exciting new professional development program designed specifically for CSR professionals. Since then, WRAG has received more than 30 requests for information about the Institute from business students, aspiring CSR professionals, fundraising consultants, and nonprofit leaders seeking to better understand CSR for the purposes of, for example, launching a CSR career, identifying and building new corporate relationships, or strengthening existing corporate partnerships.
WRAG heard these requests and is proud to announce the launch of The Fundamentals of CSR: A Two Day Workshop. The inaugural class will be held on April 23-24, 2015 at Pepco Edison Place Gallery and will feature more than 15 speakers and panelists from some of the largest and most respected companies in the Greater Washington region.
Participants will have the opportunity to learn directly from CSR professionals about topics such as the history, key components, and recent trends in CSR; the breadth, depth, and variety of CSR disciplines; how corporate philanthropy and community involvement fit within a company’s overall CSR strategy; what it’s REALLY like to be a CSR professional; understanding a company’s community investment resources; how to think like a corporate funder; and best practices for building strong corporate partnerships.
There will also be a number of interactive sessions where participants engage with each other, stretch their thinking, and apply their learnings, including sessions on “Learning to make the CSR Business Case” and “Designing a Community Investment Strategy.” Each of these sessions is designed to help registrants think like a corporate funder and understand – from the inside out – what motivates CSR professionals and a company’s overall CSR strategy.
We’re proud to offer this new opportunity and would like to thank the members of our curriculum design committee for making this new program a reality:
Naomi Smouha (Capital One)
Pam Holman (Pepco)
Tracye Funn (Washington Gas)
Kelly Waldron (United Way Worldwide)
Lori Vacek (Freddie Mac)
Jeannan Peterson (Bank of America)