Marketing/Membership Demand Generation Specialist/Digital Marketer

Position: 
Marketing/Membership Demand Generation Specialist/Digital Marketer
Organization Name: 
BoardSource
Job Category: 
Job Description: 

Join our highly collaborative, inclusive, and fun staff to help us magnify the impact of all nonprofit missions by strengthening and inspiring board leadership. BoardSource is the recognized leader in nonprofit board leadership and supports, trains, and educates nonprofit leaders from across the country and throughout the world. With more than three decades of experience, BoardSource provides leaders with an extensive range of tools, resources, and research data to increase board effectiveness and strengthen organizational impact. It also serves as the national voice for inspired and effective board leadership. If you are passionate about the nonprofit sector, skilled in digital marketing strategies to increase member acquisition, retention and engagement, and want to work for an organization named one of the Best Nonprofits to Work For by The Nonprofit Times, our Demand Generation Specialist role could be the right role for you!

 

Our Demand Generation Specialist is responsible for executing BoardSource’s digital marketing demand generation strategies related to our member community — acquisition, retention, and engagement. They will work closely with the Senior Manager of Digital Marketing to use buyer personas, marketing automation, and other digital marketing tools and technology to enhance our understanding of our community’s needs and, in turn, tailor our outreach and content to provide greater value throughout the customer journey. Additionally, this position will help monitor, track, and analyze metrics to evaluate the effectiveness of targeted digital outreach campaigns and strategies to support data-driven decisions to increase member satisfaction, engagement, and retention.

 

The ideal candidate will possess a bachelor’s degree in marketing or related field with at least two years of experience in digital marketing and a passion for the nonprofit sector. Candidates must have experience with marketing automation, member engagement and CMS platforms (HubSpot, HigherLogic and WordPress), and website analytics and reporting (e.g., Google Analytics). Individuals should have experience identifying target audiences, driving web traffic, analyzing marketing campaign data, and a solid understanding of inbound marketing approaches and tactics. The successful candidate will be a positive-minded, creative digital marketer with strong project management, organizational, and communication skills and the ability to leverage data for decision-making. Experience with Salesforce and an understanding of standard query logic is a plus. Candidates must be interested in learning and understanding nonprofit board leadership and have the ability to work effectively in a highly collaborative team environment as well as independently.

 

If you, like us, believe in the critical role of boards to organizational success and are excited to join an organization with a collaborative, results-driven culture, we want to hear from you. Please apply at: https://boardsource.org/about-boardsource/join-our-team/job-openings/