Institute for Corporate Social Responsibility

When: 
Thursday, October 23, 2014 - 9:00am to Friday, October 24, 2014 - 4:00pm EDT
Where: 
Johns Hopkins University
1717 Massachusetts Ave, NW
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SESSION 4: Measuring & Communicating CSR

Eligible to attend: Professionals currently in CSR roles 
 
In this session, participants will learn how to measure their company’s CSR efforts and explore best practices for developing an effective Corporate Social Responsibility communications strategy. 
 
DAY 1: Measuring the Value of Corporate Social Responsibility
 
Defining ROI
Developing metrics and tools
Measuring outcomes
Harvesting and reporting on outcomes/impact
Partnering with nonprofits
External surveys and ratings
 
DAY 2: Communicating Corporate Social Responsibility
 
Developing a CSR communications strategy
 
    Internal: Intranet, Blogs, Newsletter, Email blasts, Games
    External : Internet, Blogs, Email blasts, Media relations, Social media
 
Branding your CSR work
Signature programs
Partnerships with nonprofits
Evaluation and metrics
 
ABOUT THE INSTITUTE FOR CSR
The Institute for Corporate Social Responsibility, an new initiative of the Washington Regional Association of Grantmakers, offers CSR professionals the opportunity to earn a Professional Certificate from Johns Hopkins University in less than one year. This four-part, year-long course of study examines the scope and complexity of CSR, including its evolution, components, best practices, measurement models, key issues and current trends.
 
FOR MORE INFORMATION 
Contact Katy Moore at moore@washingtongrantmakers.org or 202-939-3436.
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