Institute for Corporate Social Responsibility

Thursday, October 23, 2014 - 9:00am to Friday, October 24, 2014 - 4:00pm EDT
Johns Hopkins University
1717 Massachusetts Ave, NW
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SESSION 4: Measuring & Communicating CSR

Eligible to attend: Professionals currently in CSR roles 
In this session, participants will learn how to measure their company’s CSR efforts and explore best practices for developing an effective Corporate Social Responsibility communications strategy. 
DAY 1: Measuring the Value of Corporate Social Responsibility
Defining ROI
Developing metrics and tools
Measuring outcomes
Harvesting and reporting on outcomes/impact
Partnering with nonprofits
External surveys and ratings
DAY 2: Communicating Corporate Social Responsibility
Developing a CSR communications strategy
    Internal: Intranet, Blogs, Newsletter, Email blasts, Games
    External : Internet, Blogs, Email blasts, Media relations, Social media
Branding your CSR work
Signature programs
Partnerships with nonprofits
Evaluation and metrics
The Institute for Corporate Social Responsibility, an new initiative of the Washington Regional Association of Grantmakers, offers CSR professionals the opportunity to earn a Professional Certificate from Johns Hopkins University in less than one year. This four-part, year-long course of study examines the scope and complexity of CSR, including its evolution, components, best practices, measurement models, key issues and current trends.
Contact Katy Moore at or 202-939-3436.
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