Thursday, October 23, 2014 - 9:00am to Friday, October 24, 2014 - 4:00pm EDT
Johns Hopkins University
1717 Massachusetts Ave, NW
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SESSION 4: Measuring & Communicating CSR
Eligible to attend: Professionals currently in CSR roles
In this session, participants will learn how to measure their company’s CSR efforts and explore best practices for developing an effective Corporate Social Responsibility communications strategy.
DAY 1: Measuring the Value of Corporate Social Responsibility
Developing metrics and tools
Harvesting and reporting on outcomes/impact
Partnering with nonprofits
External surveys and ratings
DAY 2: Communicating Corporate Social Responsibility
Developing a CSR communications strategy
Internal: Intranet, Blogs, Newsletter, Email blasts, Games
External : Internet, Blogs, Email blasts, Media relations, Social media
Branding your CSR work
Partnerships with nonprofits
Evaluation and metrics
ABOUT THE INSTITUTE FOR CSR
The Institute for Corporate Social Responsibility, an new initiative of the Washington Regional Association of Grantmakers, offers CSR professionals the opportunity to earn a Professional Certificate from Johns Hopkins University in less than one year. This four-part, year-long course of study examines the scope and complexity of CSR, including its evolution, components, best practices, measurement models, key issues and current trends.
FOR MORE INFORMATION
Contact Katy Moore at firstname.lastname@example.org or 202-939-3436.