Pop quiz! Your company’s philanthropy is best described as: (a) a strategic philanthropic initiative, (b) a corporate giving program, (c) a cause-marketing campaign, or (d) some blurry combination of all of the above. If you answered (d)… welcome to the club. The lines are blurred! Philanthropy, corporate giving and cause-marketing have intertwined in the work of corporate community involvement programs in creative and dynamic ways for both business and social impact. In this session, we’ll define each term not only to help distinguish why they’re different, but also to shed light on how they can work symbiotically in a cohesive philanthropic platform to achieve maximum returns. We’ll talk concretely about how to better leverage your many moving parts and give you the framework necessary for even greater results in the future.

Offered in partnership with Changing Our World.

For more information about the group, or to join Washington Grantmakers, contact Katy Moore, Director of Member Services at moore@washingtongrantmakers.org.